The heart of Render is its Content Engine, which rapidly generates all relevant advertisement permutations – whether video, web content or print ads. We use an advanced template system built around small programs that control different aspects of the content output, making the engine adaptive to many different variables, such as text lengths, image dimension, colors or themes. One template can operate with many different layout options.
Render hosts a Creative Management Platfom (CMP) on the cloud, where you control all your activities. In the CMP you can add new messages and publish content – as well as make changes and review existing content. From the CMP you can also preview, publish and pause running ads, or schedule changes for later.
Render CMP contains an Asset Management extension. This is a centralized solution for storing and organizing all your creative assets, from images to videos, copy, and audio. It can connect with your existing hosting solution or the Render-managed Content Delivery Network (CDN) on Amazon Web Services.
Render provides a large library of APIs for external ad platforms and services. This means we're able to quickly connect your Render account with the rest of your stack, and even add new features to it.